The Beeld newspaper of South Africa had some shocking statistics on the 2nd of September. In an article called A nation that doesnt read it stated that a mere 14% of South Africans actually read books where only 1% of the nation is prepared to pay for a book. Sure, not every citizen of the country is a book worm, but why are bookshops not scarce and bringing in revenue. Why do people crowd like bees around book sales in malls if they don’t read? Karin Burger of the Rapport newspaper responded with another article a few days later called Only 14% read? Thats old news!” This time the statistics seemed a little more promising, but I wasnt convinced. Reaching the entire country with one survey, was an impossible task for a bloke sitting somewhere in Dubai and therefore I tried to target the Afrikaans and English markets only. Not only did I want to prove the Beeld statistics wrong, but I was also interested in one major element: Do people who come from families that read, tend to read more than those who don’t come from families that read? Does it even matter? I also wanted to know if those who read books, stick with writers they are familiar with and/or whether they give new writers a fair chance as well?
André Beukes is an EU Management Consultant to international companies doing business in Europe. He provides clients with practical business support that makes a real difference doing business in the EU. “Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”