DOING BUSINESS IN THE EU


Doing business in the EU

The idea of "microwork" has recently been adopted by the World Bank

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The idea of “microwork” has recently been adopted by the World Bankthrough a new project in cooperation with mobile phone maker Nokia called infoDev. It consists of a series of small business tasks that have been broken out of a larger project, including activities such as market research, data input, data verification, translation, graphic design, and even software development. The m2Work project is the latest attempt to help fulfill the Bank’s long-stated goal of eradicating extreme poverty in the developing world.

Specifically, the Bank believes the practice, which “follows a simple concept: numerous people around the world are earning money by completing small digital tasks”, has “vast potential to create hundreds of thousands of jobs in developing countries, where the key is mobile technology”.

The first generation of “microwork” was based on the use of computers, which limited its adoption by poor people, who do not have access to the expensive hardware and infrastructure. Now it is pushing mobile phone-based structures which would use “technology entrepreneurship” to harness the approximately 5 billion phones in developing countries in the service of providing otherwise scarce paid work to poor women and young people.

via In Palestine, ‘death’ by a thousand micro jobs – Opinion – Al Jazeera English.

Andre Beukes LLM

Andre Beukes LLM

I am an International human resources consultant to multinational companies in international employment law and employee relations.

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