The idea of “microwork” has recently been adopted by the World Bankthrough a new project in cooperation with mobile phone maker Nokia called infoDev. It consists of a series of small business tasks that have been broken out of a larger project, including activities such as market research, data input, data verification, translation, graphic design, and even software development. The m2Work project is the latest attempt to help fulfill the Bank’s long-stated goal of eradicating extreme poverty in the developing world.
Specifically, the Bank believes the practice, which “follows a simple concept: numerous people around the world are earning money by completing small digital tasks”, has “vast potential to create hundreds of thousands of jobs in developing countries, where the key is mobile technology”.
The first generation of “microwork” was based on the use of computers, which limited its adoption by poor people, who do not have access to the expensive hardware and infrastructure. Now it is pushing mobile phone-based structures which would use “technology entrepreneurship” to harness the approximately 5 billion phones in developing countries in the service of providing otherwise scarce paid work to poor women and young people.
André Beukes is an EU Management Consultant to international companies doing business in Europe. He provides clients with practical business support that makes a real difference doing business in the EU. “Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”