DOING BUSINESS IN THE EU


Doing business in the EU

Promote your services with a professional eBook

An updatable eBook is a great way to promote your services or a company.

To make an eBook available to clients and other interested people will enhance your professional credibility in a specific field.

The eBook will also improve client engagement and is a valuable marketing tool.

An eBook will have different features as other corporate promotional material.            

EPUB AND PDF

The first aspect to consider is the format of the eBook.

The difference between PDF and ePub/ Kindle

ePub

ePub (electronic publication format) is widely supported across all platforms.

ePub is a reflowable eBook format.  A reflowable document means a reader can optimize text for a particular display device.

Features of ePub:

Bookmarking of a page.

Highlight passages and make notes.

Many e-readers include a library where books can be sorted and searched.

Font size can be enlarged or made smaller. Text and background colour can be changed.

PDF
PDF is short for portable document format, become one of the oldest eBook formats and the most used. PDF format supports fixed width layout. PDF format is preferred because PDF files preserve the original layout of any document which has any type of data – text, drawings, multimedia, video, 3D, maps, full-colour graphics, photos, and business logic.

ePub is the preferred format:

  • When a document is mainly consisting out of text and a few images,
  • When the document must be accessible to a wide range of e-readers, smartphones and tablets.
  • If the text must be frequently be updated.
  • To format the eBook be uploaded and sold on Kindle.

PDF is the best format for promotional material with a fix layout.

Colour can be used in an ePub document but the layout  must be kept as simple as possible to enable readability on different e-readers.

The following chapters is an excellent basis to structure the beginning of the eBook:

  • About the Authors
  • Preface (Reason for the book)
  • How to use the book.

APE: How to Publish a Book valuable resource in self-publication.

ape

Andre Beukes LLM

Andre Beukes LLM

I am an International human resources consultant to multinational companies in international employment law and employee relations.

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