An updatable eBook is a great way to promote your services or a company.
To make an eBook available to clients and other interested people will enhance your professional credibility in a specific field.
The eBook will also improve client engagement and is a valuable marketing tool.
An eBook will have different features as other corporate promotional material.
EPUB AND PDF
The first aspect to consider is the format of the eBook.
The difference between PDF and ePub/ Kindle
ePub
ePub (electronic publication format) is widely supported across all platforms.
ePub is a reflowable eBook format. A reflowable document means a reader can optimize text for a particular display device.
Features of ePub:
Bookmarking of a page.
Highlight passages and make notes.
Many e-readers include a library where books can be sorted and searched.
Font size can be enlarged or made smaller. Text and background colour can be changed.
PDF
PDF is short for portable document format, become one of the oldest eBook formats and the most used. PDF format supports fixed width layout. PDF format is preferred because PDF files preserve the original layout of any document which has any type of data – text, drawings, multimedia, video, 3D, maps, full-colour graphics, photos, and business logic.
ePub is the preferred format:
PDF is the best format for promotional material with a fix layout.
Colour can be used in an ePub document but the layout must be kept as simple as possible to enable readability on different e-readers.
The following chapters is an excellent basis to structure the beginning of the eBook:
APE: How to Publish a Book valuable resource in self-publication.
André Beukes is an EU Management Consultant to international companies doing business in Europe. He provides clients with practical business support that makes a real difference doing business in the EU. “Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”
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