DOING BUSINESS IN THE EU


Doing business in the EU

Global success is not an accident

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Companies that consistently penetrate new markets and countries tend to be strategic, meticulous and logical in their approach. Sure, good fortune and favourable circumstances can certainly factor into a company’s international growth, but when it comes down to it, it really is just about having a solid plan, sticking to it and executing it well.

In 2004, I founded Avigilon Corporation, a high-definition video surveillance company based out of Vancouver, Canada. From the beginning I knew Avigilon Corporation was going to be a global company. The video surveillance industry at the time was predominantly outdated. So many government agencies, airports, financial institutions and other organisations where high-quality surveillance is essential were relying on grainy, analogue video cameras.

We were able to create an innovative end-to-end HD surveillance solution that delivers superior image quality, has a user-friendly interface and is cost-effective. With so many industries that could benefit from HD surveillance, there was not only a market for it locally in North America, but also a tremendous opportunity to eventually expand our client base overseas. The question now became: how do we expand globally?

We crafted a detailed plan of how Avigilon was going to penetrate the global economy and today, Avigilon is a profitable, publicly traded company that sells high-definition surveillance solutions in over 80 countries across the world. This is how we did it.

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Andre Beukes LLM

Andre Beukes LLM

I am an International human resources consultant to multinational companies in international employment law and employee relations.

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