Companies that consistently penetrate new markets and countries tend to be strategic, meticulous and logical in their approach. Sure, good fortune and favourable circumstances can certainly factor into a company’s international growth, but when it comes down to it, it really is just about having a solid plan, sticking to it and executing it well.
In 2004, I founded Avigilon Corporation, a high-definition video surveillance company based out of Vancouver, Canada. From the beginning I knew Avigilon Corporation was going to be a global company. The video surveillance industry at the time was predominantly outdated. So many government agencies, airports, financial institutions and other organisations where high-quality surveillance is essential were relying on grainy, analogue video cameras.
We were able to create an innovative end-to-end HD surveillance solution that delivers superior image quality, has a user-friendly interface and is cost-effective. With so many industries that could benefit from HD surveillance, there was not only a market for it locally in North America, but also a tremendous opportunity to eventually expand our client base overseas. The question now became: how do we expand globally?
We crafted a detailed plan of how Avigilon was going to penetrate the global economy and today, Avigilon is a profitable, publicly traded company that sells high-definition surveillance solutions in over 80 countries across the world. This is how we did it.
André Beukes is an EU Management Consultant to international companies doing business in Europe. He provides clients with practical business support that makes a real difference doing business in the EU. “Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”