And now the book world. When we began to seriously consider to publish our titles as e-books in 2008/2009, we basically had two choices: Mobipocket or EPUB. At that time the ‘biggest’ players. Because e-books were then pricey to create, publishers awaited and examined for a long time to find out what was the smartest thing to do. When bol.com (the largest Dutch online bookseller) announced in the summer of 2009 to start selling e-books in a combination with the Sony Reader, the decision was forced: it became the EPUB format. At this moment in time, you can hardly find any Mobipocket e-books in The Netherlands, everything is EPUB by now. In the US (and other countries where Amazon is dominant in digital reading), this is different. The Kindle format is a derivative of Mobipocket, and is a very different type of e-book than we know (EPUB). But other big players, such as the Nook, Kobo and Apple, do use the EPUB format.
André Beukes is an EU Management Consultant to international companies doing business in Europe.
He provides clients with practical business support that makes a real difference doing business in the EU.
“Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”