Doing business in the EU

From format war to sustainability fight | FutureBook

And now the book world. When we began to seriously consider to publish our titles as e-books in 2008/2009, we basically had two choices: Mobipocket or EPUB. At that time the ‘biggest’ players. Because e-books were then pricey to create, publishers awaited and examined for a long time to find out what was the smartest thing to do. When (the largest Dutch online bookseller) announced in the summer of 2009 to start selling e-books in a combination with the Sony Reader, the decision was forced: it became the EPUB format. At this moment in time, you can hardly find any Mobipocket e-books in The Netherlands, everything is EPUB by now. In the US (and other countries where Amazon is dominant in digital reading), this is different. The Kindle format is a derivative of Mobipocket, and is a very different type of e-book than we know (EPUB). But other big players, such as the Nook, Kobo and Apple, do use the EPUB format.

via From format war to sustainability fight | FutureBook.

Andre Beukes LLM

Andre Beukes LLM

André Beukes is an EU Management Consultant to international companies doing business in Europe. He provides clients with practical business support that makes a real difference doing business in the EU. “Put simply, I am here to help you meet your challenges. I believe in the importance of doing things correctly, meaning risks are reduced and problems are avoided.”

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