The growth of the ebook market outside the U.S. and U.K. has been slow — but 2013 may be a turning point, according to a new report on the global ebook market (PDF) from consultant Rüdiger Wischenbart. The latest edition of Wischenbart’s annual report finds ebooks “transcending their initial niche in a number of countries in continental Europe” — but the transition looks different in emerging markets like China, Russia, India and Brazil. And interestingly, in some developing countries it appears that Apple, not Amazon, is the lead player in ebook sales.
The report takes a stab at providing ebook penetration by country, relying largely on pulling data together from previously published reports by other sources like PwC and regional publishing organizations. And Wischenbart notes that it’s very challenging to get apples-to-apples data:
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